.2024 has been an unpredictable year for adtech funding.U.S.-focused adtech startups, when familiarized to getting billions in equity capital every year, have raised almost $360 thousand up until now this year, putting it on track to become the industryu00e2 $ s slowest year in over a years, per Crunchbase data. That downturn is due to market saturation, heightened governing tensions, and economic uncertainties.ADWEEK spoke with five VCs that remain to acquire adtech firms, in spite of these problems, about what they are actually trying to find and also what they prevent. Maybe unsurprisingly, these entrepreneurs are targeting options in privacy-focused innovations as well as industry-specific areas including connected TV.